Create
Spot an opportunity, design the product and build its first version with a long-term vision.
Entrepreneur · Investor · Product builder
Turning ambition into durable assets.
I create, structure and grow companies, technology products and business systems that solve real problems — from Morocco to African and Gulf markets.
Safi, Morocco · Africa · GCC
60+vehicle inspection centers connected
54African countries covered
100sof media properties and sites built
10+years building and operating
An entrepreneur-operator mindset
Build before talking about it.
My journey connects technology, industry, media, exports and the local economy. I invest my time, expertise and network in projects where digital systems create a concrete, measurable advantage.
Structure
Turn an initiative into an organisation, processes, technology and a coherent value proposition.
Scale
Connect the right partners, unlock new markets and industrialise what works.
Companies & holdings
A portfolio grounded in reality.
Complementary assets at the intersection of data, artificial intelligence, services and the productive economy.
Media intelligenceActive
AL LABS / MONIT
AL LABS publishes and operates MONIT, a multilingual media intelligence and social listening platform covering press, web, public social content, radio and television, enhanced by AI, alerts and reporting.
Digital productFounder
SALVIA
An entrepreneurial initiative focused on useful digital products and services, with an execution model built around user needs, automation and quality.
Seafood & exportCo-founder, managing partner & majority shareholder
Mercaluz
A Moroccan seafood company based in Safi. I contribute to its strategy, the structure of its operations and its international development.
Current international collaborations
Two distinct mandates, two markets.
These collaborations are independent from one another.
United Arab Emirates
Spica Media
A contractual consulting collaboration focused on media intelligence, product positioning and the development of solutions adapted to market needs.
Consulting · Media intelligence spica.aeRiyadh · Saudi Arabia
Treasures Strategic Advisory
A collaboration with GCC Treasures to deliver MONIT’s capabilities as a white-label solution for the Saudi market, adapted to local needs.
MONIT · White label gcctreasures.comEntrepreneurial initiatives
Projects born from the field.
01
Tourism & local experience
Safi Cavaliers
A project I founded in Safi around horseback rides, discovery of the region and a traditional beldi dining experience.
02
Nursery & landscaping
Safi Plantes
A nursery brand and project I founded in Safi, focused on plants, green spaces and landscaping. Safi Plantes is a project, not a separate company.
See the work03
Local logistics
Service Livero
A local delivery service launched in Safi to serve the everyday needs of individuals and local businesses.
04
Tourism association
FADAA AL AILA
“Family Space”: an association I founded to promote accessible, family-oriented tourism rooted in the Safi region.
Systems & transformation
A decade of high-complexity projects.
From nationwide platforms to industrial operations, each engagement turns a business reality into a dependable, actionable system.
60+
CONASER
A complete vehicle-inspection management system: applications used by more than 60 centers, web services, head-office application, statistics, reporting and communications with ministry servers.
54
AfricaVerify
Built a compliance and due-diligence platform from scratch, covering all 54 African countries, from product architecture to operational workflows.
PLC
DAMANE GYPSUM
Digitised multiple production units in Safi, connected directly to industrial PLCs and developed a central production-monitoring system.
B2B
CMSP SKILLS · Moulim Group / MIZA
Business platforms and internal applications designed to digitise operations, centralise information and improve management.
Web
e-Jarida
A PHP CMS used to create and operate hundreds of news websites and online publications, with public video documentation available since 2013.
EXP
Seafood operations
Digital transformation and operational support for MOFARPEIXE, ABX GROUP, RGUIMAR QUESADA and PROCOSAF across export, documentation and business-management processes.
Invest · Build · Collaborate
The best ventures begin with a clear conversation.
I am open to strategic partnerships, investment opportunities and engagements where technology must deliver tangible business impact.
Connect on LinkedIn